Orange County Rescue Mission (OCRM) is far more than a homeless shelter; it is a comprehensive rehabilitative organization offering housing, education, job training, and holistic support to help individuals and families break the cycle of homelessness. 

The PR and marketing campaign focus on human-centered success stories, high-profile partnerships, and major initiative support, including the expansion of Double R Ranch to serve more homeless women and children in California. 

By focusing on authentic storytelling and significantly expanding TV coverage, we helped more than triple overall media exposure year over year, contributing to record-breaking community engagement, including the most successful Thanksgiving Turkey Trot in the event’s history as well as the entire holiday season in 2024.

Coverage highlight includes:

• CBS News: More than a dozen new rooms opening at Double R Ranch, unique Orange County housing program

• NBC4: Fresh Start for Formerly Homeless in Orange County

• KTLA5: Donations Needed Ahead of Holidays

• Orange County Register: OC Rescue Mission Sees a Pathway for Homeless in the Building Trades

• Orange County Register: OC Rescue Mission Opens its Rehabilitation Ranch to Women and Children

• The Epoch Times: Orange County Rescue Mission Brings on New Facility to Fight Homelessness