Telling the Story of a Holistic Path Out of Homelessness

Press

CBS News: More than a dozen new rooms opening at Double R Ranch, unique Orange County housing program

NBC4: Fresh Start for Formerly Homeless in Orange County

KTLA5: Donations Needed Ahead of Holidays

Orange County Register: OC Rescue Mission Sees a Pathway for Homeless in the Building Trades

Orange County Register: OC Rescue Mission Opens its Rehabilitation Ranch to Women and Children

The Epoch Times: Orange County Rescue Mission Brings on New Facility to Fight Homelessness

Case Study: Authentic long form storytelling via TV coverage

Orange County Rescue Mission (OCRM) is far more than a homeless shelter; it is a comprehensive rehabilitative organization offering housing, education, job training, and holistic support to help individuals and families break the cycle of homelessness. 

The PR and marketing campaign focus on human-centered success stories, high-profile partnerships, and major initiative support, including the expansion of Double R Ranch to serve more homeless women and children in California. 

By focusing on authentic storytelling and significantly expanding TV coverage, we helped more than triple overall media exposure year over year, contributing to record-breaking community engagement and the most successful holiday season to date.