Press

Check out DFW’s biggest office sales of 2024 - The Real Deal

Prime US REIT, KBS Secure $550M Refi of Office Portfolio - Commercial Observer

Q2 Insights: How DFW’s Office Market Has Evolved and What It Means - D Magazine

REIT secures $480 million backing five US office properties - Costar

2025 Midyear Outlook: Recalibrating Your Strategy - Commercial Property Executive

KBS Refinances Two Loan Facilities Over $800M Including Chicago Tower - ConnectCRE

Plano office market logs another win with lease at KBS-owned property - The Real Deal

Orange County Executive Awards - Los Angeles Times

BOMA International Honors 2025 TOBY Award Winners - Buildings Magazine

Winners Revealed in D CEO’s 2025 Commercial Real Estate Awards Program - D Magazine

etc.

Case Study: Marketing & PR Strategy Refresh

To support KBS’ continued leadership in the recovering commercial real estate (CRE) landscape, we developed refreshed PR and marketing strategies to elevate brand authority, strengthen relevance with investors and stakeholders, and shift regionalized communications to a cohesive, portfolio-level narrative backed by thought leadership and executive visibility.

The strategy was informed by market research, KBS’ financial expertise, corporate positioning priorities, and key industry trends. In close collaboration with the KBS team, we reinforced credibility and aligned messaging around long-term value creation across different asset levels.

To increase impact, the strategy prioritized three core audiences: institutional investors and financial focused media; CRE decision-makers; and tenants, partners, and business stakeholders. Our stories shifted from property transactions to narrative-driven storytelling that highlights KBS’ portfolio performance weaved in strategically with market and leadership insights.

Overall, the refreshed campaign reinforced KBS' reputation as a trusted, steady, and forward-looking leader navigating the post-pandemic CRE cycle.