Press

On the minds of the real estate experts creating value - PERE (Private Equity Real Estate)

Real estate firms should move faster on AI adoption, with new technology poised to transform sector - IREI (Institutional Real Estate, Inc)

2025 multifamily investment: Key considerations for institutional capital - IREI

Orange County Executive Awards 2025 - Los Angeles Times

2025 Multifamily Outlook: Rising Optimism - Multifamily Executive

Thinking Outside the Box to Solve Package Delivery Issues - Multifamily & Affordable Housing Business

Case Study: A Strategic Approach to Industry Leadership

Western National Property Management is a multifamily operator uniquely positioned through its ownership stake in a significant portion of the communities it manages. This owner-operator model enables a deeper commitment to asset performance, resident experience, and long-term value creation than traditional third-party property management firms. 

The firm oversees a portfolio of 165+ apartment communities serving over 23,000 households, representing more than $8 billion in real estate assets.

Elevating Thought Leadership Through Executive Visibility

We led a PR/communications strategy centered on positioning CEO Laura Khouri as a leading voice in multifamily. Campaigns spotlighted her career journey, leadership as a woman in a male-dominated industry, national award recognition, and influence across real estate and business sectors. 

Expanding the Conversation Beyond Properties

We elevated messaging from property-level to a broader, industry-focused narrative resonated more with owners, investors, and institutional partners. By showcasing deep expertise in multifamily operations, capital markets, and investor priorities, Western National was repositioned as a strategic, investment-minded operating partner with a solid understanding of market dynamics.

Additional Support for Growth

We provided ongoing guidance to support WNPM’s integrated brand growth including newsletter production, social media and branding advise.